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For more than 60 years, Trick-or-Treat for UNICEF has served as the original Kids Helping Kids campaign.

In 1950, children across America were inspired to collect coins for UNICEF to aid children abroad enduring the after-effects of World War II. It was not just a charity effort—it was a call to end the needless suffering of their more vulnerable peers around the globe. Since then, for generations of Americans, Trick-or-Treat for UNICEF has been a powerful way to make a difference in the lives of the world’s children.

Today, that mission is as urgent as ever.

To date, the campaign has raised over $164 million for UNICEF's lifesaving programs. And as long as there is work to be done on behalf of their peers in developing countries, America's children will make sure that the campaign that empowers, educates, and inspires them is going strong.